UNIQUE RECIPE FOR A TASTY MARKETING MIX:
WHEN EUROPEAN & CARIBBEAN MINDS MEET.
Take a vibrant Jamaican MBA & DBA grad: Dr. Dayner, with more than 15 years of experience as Marketing Manager of various financial, retail and lottery multinational companies.
Add copious quantities of a well-travelled Italian: Leonardo, with 20 years in the international advertising arena as Creative Director for McCann Erickson in Asia Pacific, Central and South America, the Middle East, Europe and the Caribbean.
Let them simmer with chunks of spicy international Talents from West and East Europe, England, North Africa, South East Asia, and of course the Caribbean. Add a spoon of your Brand dilemmas or if you prefer, a cup of “how do I make my product relevant?"
Stir really well with the final, but most important ingredient: “ideas that work” and voilà: you’ve got yourself a Smart Brand!
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